LinkedIn is where business owners and decision-makers find each other. It’s the place to be when you want to grow your brand and find new clients and leads.

You know that you should probably be using LinkedIn more. But you have no idea where you’re even supposed to start, let alone how to become a “thought leader.” Or, maybe you just don’t have time to post, since you’re a busy with other things (like actually running your business.)

That's why you call me. 

I started out as a writer for health & wellness brands and media outlets, like Business Insider, Forbes Advisor, and mindbodygreen. 

I grew my own LinkedIn presence from scratch and figured out how to get my profile in front of people who wanted to pay me. it worked so well, I ended up growing my solopreneur income by 40% in a year, almost entirely due to inbound LinkedIn leads with my dream clients.

Basically, I figured out how to make LinkedIn my most valuable business asset, without cold pitching.

Now, I help business owners and founders do it too.

• Gone viral, with individual posts generating 50k impressions within a day and 100k+ overall impressions within a week. 
• Attracted inbound leads from media outlets, like Business Insider 
• Led to invitations for podcast interviews
• Grown overall page traffic on account rebrands by 20-30x within 90 days

You (yeah, you) are already a thought leader. You are full of observations, stories, and industry wisdom. I just translate what's in your head to your LinkedIn page.

My ghostwriting approach draws on my background as a journalist to interview you like a subject matter expert. Every 2-4 weeks, we’ll talk over Google Meet or on the phone, and I’ll ask you questions about your industry, your business, and the problems you solve for your customers.

From there, I’ll create a content strategy designed to attract your future clients, and turn your expertise into posts that make them pay attention.

*subject to change.

A refresh of your current LinkedIn profile, with a batch of sample posts, and a personalized content strategy to guide your approach. 

• A new about section, header, and URL
• Personalized LinkedIn content strategy document with content pillars & voice guidelines
• 1 interview session & 10 ghostwritten posts
• New branded banner design & customizable image templates

• Professionals looking to reposition their existing LinkedIn for a new niche/industry.
• Someone who wants a clean slate for LinkedIn, without the commitment to ongoing account management or ghostwriting.

Ongoing LinkedIn ghostwriting, content strategy, and posting to reach new clients and attract new inbound leads.

• 1 month’s worth of LinkedIn content (1-5 weekly LinkedIn posts per month, as agreed on.)
• 1-2  interview sessions per month. 
• Set number of post graphics, which may include single images and/or carousels as agreed on. 

• Busy founders or executives who don’t have time to make and post their own LinkedIn content, don’t know how to do it effectively, or both. 
• Someone who wants an ongoing content partner to attract inbound leads. 

A one-time hour-long session, where I'll critique your current LinkedIn presence and guide you on how to improve your strategy and content!

• 1 hour-long coaching & content strategy brainstorming session. 
• Feedback on your current posts & in-depth critiques
• Guidance & suggestions on how to atrract your dream clients. 

• Someone who wants to develop the foundational skills to create their own LinkedIn content.  
• Someone who wants to "test drive" working together before committing to ongoing ghostwriting. 

Around 30 minutes to 2 hours per month for interview sessions. Outside of interviews, you only need to review your posts for approval or suggest revisions. 

Yep! If you have existing content you’d like to refresh or rewrite, I can use that as inspiration for your new posts. That said, there isn’t really a substitute for talking directly to you. So, interviews will always be part of the process.

Nope. I don’t use AI for drafting or editing. You’re working with a real human who puts real time and effort into creating your content.

As you may have noticed from my own LinkedIn page, I am very mean to AI. Not because I’m a luddite, but because it just doesn't create good social copy. I’ve tried incorporating AI for clients in the past, and find that my current interview-based method yields better results.

That varies. Organic content marketing like social media doesn’t bring instant results. You’re playing a long game, and I usually advise waiting at least 3-6 months before rethinking your strategy. 

Up to 2 rounds of revisions on each post. 

I currently live just outside Chattanooga, Tennessee, with my family and a small menagerie of pets, including my beloved Hemmingway cat and a fluffy orange gremlin.

When I am not chained to my laptop or screeching on LinkedIn, you can find me outside gardening, catching up on my Kindle backlog, crocheting, or dipping my toes into ficiton writing. 

Book a Calendly call to chat and learn more about how I can help grow your personal brand on LinkedIn. 

Or don't, I'm not your mom.