LinkedIn Content Strategy & Ghostwriting for Founders, CEOS, & Execs

I turn your expertise into LinkedIn thought-leadership content that brings you inbound leads.

Does Your LinkedIn Page Look Like a Ghost town?

LinkedIn is where business owners and decision-makers find each other. It’s the place to be when you want to grow your brand and find new clients and leads.

You know that you should probably be using LinkedIn more. But you have no idea where you’re even supposed to start, let alone how to become a “thought leader.” Or, maybe you just don’t have time to post, since you’re a busy with other things (like actually running your business.)

That's why you call me. 

Hey, I'm Brooke, your resident LinkedIn ghostwriter & content strategist

I started out as a writer, journalist, and SEO content strategist for health & wellness brands and media outlets, like Business Insider, Forbes Advisor, and mindbodygreen. 

I grew my own LinkedIn presence from scratch and figured out how to get my profile in front of people who wanted to pay me. Some of those inbound leads turned into long-term contracts and retainers with my dream clients.

Basically, I figured out how to make LinkedIn my most valuable business asset, without cold pitching.

Now, I help business owners and founders do it too.

My LinkedIn content has:

  • Gone viral, with content generating 100k+ overall impressions per week.
  • Attracted inbound leads from media outlets like Business Insider
  • Led to invitations for podcast interviews
  • Grown overall page traffic on account rebrands by 20-30x within 90 days

How LinkedIn Ghostwriting works

You (yeah, you) are already a thought leader. You are full of observations, stories, and industry wisdom. I just translate what's in your head to your LinkedIn page.

My ghostwriting approach draws on my background as a journalist to interview you like a subject matter expert. Every 2-4 weeks, we’ll talk over Zoom or on the phone, and I’ll ask you questions about your industry, your business, and the problems you solve.

From there, I’ll create a content strategy designed to attract your future clients, and turn your expertise into content that makes them pay attention.

LinkedIn Content Strategy & Ghostwriting Packages & Pricing

*subject to change.

The 'Help Me Get Started!'

A refresh of your current LinkedIn profile, with a batch of sample posts, and a personalized content strategy to guide your approach. 

Cost - $1,200 one-time fee

Add-ons:

One month of Ghostwritten content (15 additional posts):+$700.
Additional Design templates
 (single posts & carousels): Custom pricing!

Includes:

  • A new about section, header, and URL
  • Personalized LinkedIn content strategy document with content pillars & voice guidelines
  • 1 interview session & 5 sample ghostwritten posts
  • New branded banner design & customizable image templates

Ideal for:

  • Professionals looking to reposition their existing LinkedIn for a new niche/industry.
  • Someone who wants a clean slate for LinkedIn, without the commitment to ongoing account management or ghostwriting.

The 'Just Do It for Me!'

Ongoing LinkedIn ghostwriting, content strategy, and posting to reach new clients and attract new inbound leads.

Cost - $1,000 retainer per month

Add-ons:

  • Add weekends: (6-8 additional posts per month) +$250 per month.
  • More branded images: À la carte

Includes:

  • 1 month’s worth of LinkedIn content (5 ghostwritten posts per week/20 per month.
  • 1-2  interview sessions per month.
  • Set number of post images, including single images and carousels (exact number to be agreed upon.)
  • Automated post scheduling.

Ideal for:

  • Busy founders or executives who don’t have time to run their own LinkedIn pages, or don’t know how to do it effectively.
  • Someone who wants an ongoing content partner to attract inbound leads. 

The 'Teach Me How to Fish!'

An hour-long session, where I'll offer my opinion on your current LinkedIn presence and teach you how to develop your own content strategy and write your own posts!

Cost - $100 for one hour-long session

Includes:

  • 1 hour-long coaching & content strategy brainstorming session. 
  • Feedback on your current posts & in-depth critiques
  • Guidance & suggestions on how to atrract your dream clients. 

Ideal for:

  • Someone who wants to develop the foundational skills to create their own LinkedIn content.  
  • Someone who wants to "test drive" working together before committing to ongoing ghostwriting. 

LinkedIn Ghostwriting FAQ

Will you post my LinkedIn content for me?

Yep! Once you approve your monthly content calendar, I use a third-party tool to schedule them for posting. Or, if you don't want to give me account access, I can give you the posts in a spreadsheet, and you can do it yourself. 

Can you repurpose my old LinkedIn content?

Yep! If you have existing content you’d like to refresh or rewrite, I can use that as inspiration for your new posts. That said, there isn’t really a substitute for talking directly to you. So, interviews will always be part of the process.

Do you use AI to write?

Nope. I don’t use AI for drafting or editing. You’re working with a real human who puts real time and effort into creating your content.

As you may have noticed from my own LinkedIn page, I am very mean to AI on the internet. Not because I’m a luddite, but because it just create good social copy. I’ve tried incorporating AI for clients in the past, and find that my current method yields better results.

How long does it take to see results?

That varies. Organic content marketing like social media doesn’t bring instant results. You’re playing a long game, and I usually advise waiting at least 3-6 months before rethinking your strategy. 

How many revisions do I get?

Up to 2 rounds of revisions on each post. 

What's the time commitment on my end?

Around 30 minutes to 2 hours per month. Outside of interviews, you only need to read your posts and either approve or suggest revisions. 

More about Me

(in case you were curious)

I currently live just outside Chattanooga, Tennessee, with my family and a small menagerie of pets, including my beloved Hemmingway cat and a fluffy orange gremlin.

When I am not chained to my laptop or screeching on LinkedIn, you can find me outside gardening, catching up on my Kindle backlog, crocheting, or dipping my toes into ficiton writing. 

Ready to Start Making LinkedIn Work for You?

Book a Calendly call to chat and learn more about how I can help grow your personal brand on LinkedIn. 

Or don't, I'm not your mom.